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Lead sourcing and enrichment
Get your foot in the door
Kick-off your marketing activity with a bank of up-to-date ICP-matched leads, optimised for your offering and enriched with real-time data
Stop treating every prospect like they’re equally valuable
Most outbound has a volume problem disguised as a sales strategy. Thousands of contacts, generic sequences, everyone treated equally.
Our Lead Intelligence System changes the order; we identify who matters to you, then decide what to say, then engage with hyper personalised messaging.
Introducing Wonderful Lead Intelligence
Wonderful Lead Intelligence is our fully managed outbound growth platform that helps you focus on the prospects most likely to convert. It combines ICP-matched lead sourcing, enriched prospect data, AI-powered scoring and hyper-personalised messaging to turn large prospect pools into prioritised, relevant campaigns - with every stage managed, reviewed and measured by our team.
THE CLEVER STUFF
What makes it intelligent?
Not your ordinary outbound
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AI-powered matching algorithm
Find the key people
Identify and prioritise the prospects most likely to convert using an AI-powered lead scoring engine trained on your Ideal Customer Profile
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Hyper-personalised outbound marketing, at scale
Send the right message
Generate unique, one-to-one emails tailored to every contact's role featuring the proof points most likely to resonate
Product Features
Not your ordinary outbound
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Lead sourcing and enrichment
Start with a stronger prospect pool. Wonderful source up-to-date leads matched to your Ideal Customer Profile and then enriches them with the business and contact data needed for more accurate targeting and more relevant personalisation
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AI-powered lead scoring
Know which prospects deserve your attention first. Our AI-powered scoring engine assesses prospects against 70,000+ available signals and your Ideal Customer Profile to identify the accounts and contacts most likely to convert
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Prioritised prospect lists
Turn a vast prospect pool into a focused list our team can act on. Enriched lead data is matched against your unique ICP to surface and rank the prospects most relevant to your growth objectives
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Hyper-personalised outbound
Make every message feel just like it was written for the person receiving it. Our hyper-personalisation option adapts outbound messaging around each prospect’s role, seniority, industry, expertise and context, using the proof points most likely to resonate with them
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Intelligent campaign pipelines
Move prospects through the pipeline based on who they are and the signals they show. Campaign activity such as opens, clicks and replies combines with lead quality to help determine the most relevant next step and surface sales-ready opportunities for follow-up
39% of B2B buyers lack customisation, personalisation, and localisation
Oro Commerce
+ THE CORE STUFF
Plus all the basics to get you up and running
Alongside the intelligence layer, we manage the core tools you need to run outbound the smart way...
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Live reporting dashboards
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Lead management
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Scoring model management
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ICP import
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Audience segmentation
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Campaign management
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Pipeline management
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Approval workflows
What you get
A fully managed solution
Every step along the way is managed and reviewed by your campaign team. Prospects move through the pipeline based on who they are, what matters to them and the signals they show - so every step is timely, relevant and intentional
What you get
With clear, actionable, campaign reporting
Clear, real-time visibility into campaign performance, from delivery and engagement to step-by-step results
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