From Leaflet Racks to Digital Maps

The Day Visits brand establishes a new paradigm for showcasing attractions, competitions and events for family days out, designed to provide an unparalleled digital user experience and visibility that drives visitors to destinations year-round.

With over 26 years experience delivering leaflet and literature displays across the UK for leading attractions, a full digital transformation for Take One Media needed to meet both customer and consumer expectations, moving from physical racks to digital interactions such as QR codes, connecting their strength in offline physical spaces to modern digital user journeys.

The disruption from lockdown meant that the model required a digital transformation. To drive change from traditional leafleting to a digital platform required robust, attractive user experiences delivering world-leading stuff – without a convincing translation from one medium to the other, loss of user trust and less attractive to advertisers

To complement offline strategies driving new traffic and awareness, QR codes were implemented to bridge the gap between offline and online experiences. This human-first approach encouraged interaction, allowing for trackable digital goals stemming from offline awareness and decision-making. This comprehensive strategy not only maximized the public’s adoption of the new website but also showcased the power of digital listings to attraction and events marketing stakeholders.

How it works

The re-platforming of the system to custom WordPress, coupled with a UI/UX overhaul, formed the foundation of the transformation. The offline strategy focused on utilizing QR codes to direct traffic from existing literature display points to the website.

The UX process blended creativity with information, analyzing existing content and the offline leaflet experience. Through developing user journeys and wireframes, a user-focused design was established, combining the familiar with the groundbreaking. This translation from paper media to digital was informed by real data and user feedback.

The site featured a highly developed search function, interactive maps, and content cross-pollination to enhance user journeys and information accessibility. Interactive and reactive Google maps displayed attractions, events, and offers, allowing users to intersect map points within a radius. The map updates instantly when filters are applied, creating an entirely new relevance for queries and rewarding user engagement.