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Can you make this go viral?
Question: Can you make this go viral?
I hear this being said all the time. Not just from clients but also in my day to day life. With social media being so integrated into our daily happenings, we even want our personal videos to spread like wildfire. Whereas in the "good old days" brands, businesses and rock stars were the only ones creating advertisements & videos, now a dancing kitten filmed on an iPhone can bring more views (and more money) than a million pound campaign.
Give yourself a helping hand
Give yourself a helping hand
So the UK spent most of 2012 slowly catching on to the fact that you need to use social media for both brand awareness and customer service. I would say that at least 70% of the brands that I had either come into contact with, looked up or researched (in 2012) had recently started moving towards social media in some sort of form. Whether that be by hiring an agency or by hiring a full time social media team in house. Was it proving effective? Of course. Anyone who opens up a new stream for voicing a message will find some sort of success even if it is initially a small result.
Is your Social giving you all the Intelligence you need?
Is your Social giving you all the Intelligence you need?
What are people saying about your brand in London?
UPDATE: NHS campaign targets smashed!
Having recently completed a vital campaign to help build the case for Kent Community Health NHS Trust to be awarded Foundation Status at the end of last year, we are pleased to report that the public engagement target has been exceeded!
This will give the Trust every opportunity of ensuring NHS community services remain freely and widely available in Kent.
New website significantly increases visitor engagement
Earlier this year, Wonderful was approached by the leading UK manufacturer of invisible orthodontic braces, Clearstep.
The company had reached a tipping point where it needed to build a brand and web platform that accurately reflected the size of the business and its proposition to the market.
HCL brand development receives cross-company buy in
Having spent 12 months simplifying the brand structure at HCL Workforce Solutions – the marketing team faced the daunting task of creating simple brand guidelines, hero imagery and a new tone of voice.
The guidelines had to draw on HCL’s heritage yet present a fresh new image to reflect the company’s new positioning and the start of a new chapter. Claire Billenness, HCL’s director of sales and marketing wanted to engage a boutique creative agency that would be willing to work with her in-house designer and respective brand managers.
NHS - From naught to 2,500 in four months!
Wonderful has recently completed a vital campaign to help build the case for Kent Community Health NHS Trust to be awarded Foundation Status. This status will ensure NHS community services remain freely and widely available in Kent.
In order to receive this award, our client needed to prove there was enough support on the ground and tasked Wonderful with making use of social media in order to help achieve this.
Wonderful video campaign results in 80% increase in engagement for Savills
Savills, one of the world’s largest real estate firms has this year tasked Wonderful with helping to make their renowned research reports more accessible to a wider audience.
The company already produces in-depth property reports, put together by an expert in-house research team, but they were in need of a creative way of making sure it was seen and understood by more people.
Starting out in Social Media Part 1
It's a crazy world online. I mean, it never stops, it never sleeps, its millions of people without fear of getting punched in the face, or red faced, voicing what they want, when they want, where they want. Of course it's daunting for a business thinking of getting their toes wet in amongst it all.
Community Management vs. Social Media Management
What? These two versus each other? Well no not really, both are terms coined for doing similar work although in their extremes they are completely different.
Social Media for some (including us) contains under its umbrella - 'community management' amongst other similar titles and process names.
